From broking experience
to responsible AI.

It started with the work of broking.

Insurance broking brings together people, information and judgement. Understanding a client's business, working through policy wording and preparing for a renewal all take care. Alongside that work sits the administration: finding documents, gathering information and following up.

Cova grew out of UpSure and that everyday insurance context. We saw the opportunity for AI to help with the work around advice, giving brokers more room to focus on their clients.

Spinning Cova out created a dedicated focus on that opportunity: building a platform for insurance brokers, shaped around the questions, documents and responsibilities of their working day.

Useful AI needs a responsible foundation.

The opportunity also made the responsibility clear. Insurance brokers work with sensitive client information, and the quality of their work matters to the people and businesses who rely on them. Speed alone isn't enough.

For Cova, responsible AI means considering how information is handled, where data is processed, what an AI tool should be allowed to do and when a person needs to review the result. Those questions belong in the design of the platform from the beginning.

Insurance context

Build around the work brokers actually do, with tools and knowledge that are relevant to insurance.

Care with data

Keep data sovereignty, privacy and appropriate access front of mind as the platform develops.

Human judgement

Help brokers research, prepare and review information while keeping professional responsibility with people.

That is the platform we want to build: useful in everyday work, clear about its limits and designed to support the people using it.

A new chapter. The same purpose.

This seed round supports the next stage of Cova's development.

Our focus is on making AI more useful for insurance brokers and building the responsible foundations that adoption requires. That means continuing to learn from the people doing the work, understanding where help is needed and turning that understanding into practical tools.

We're grateful to our investors and to the brokers who are helping shape Cova. The ambition remains the one we started with at UpSure: make life easier for brokers, so they can give more time and attention to their clients.