Cova is Now Available in the United Kingdom and New Zealand
After two years of working with Australian brokers, Cova is expanding into the UK and New Zealand markets with purpose-built knowledge bases for each region.
Today we're excited to share that Cova is now available for insurance brokers in the United Kingdom and New Zealand.
Since launching in Australia, we've had the privilege of working alongside hundreds of brokers across the country. From small regional brokerages to large national networks, that experience has shaped every part of how Cova works. We've learned what brokers actually need day to day, how they communicate with clients and underwriters, and where AI can genuinely save time rather than add complexity.
Australia, the UK and New Zealand share a lot in common when it comes to insurance broking. The advisory model, the regulatory emphasis on duty of care, and the relationship-driven nature of the work all translate well across these markets. That foundation gave us confidence that Cova could deliver real value to brokers in both regions from day one.
Purpose-built for each market
That said, we didn't simply copy and paste the Australian product. Insurance is local. The regulatory frameworks, carrier landscapes, product structures and terminology all differ between markets.
For the UK, we've built a dedicated knowledge base covering FCA regulations, UK-specific policy wordings, London and regional market structures, and the regulatory obligations that UK brokers navigate daily. For New Zealand, we've done the same with a focus on the local regulatory environment, New Zealand carriers and products, and the specific needs of NZ brokerages.
These aren't surface-level adjustments. Each knowledge base has been built from the ground up so that when a broker in London asks about professional indemnity requirements or a broker in Auckland needs to compare policy wordings, the responses are grounded in the right market context.
What stays the same
The core of what makes Cova useful doesn't change between markets. Policy analysis, email drafting, risk research, document generation and compliance guidance all work the same way. Brokers get the same speed and depth of insight that Australian users have come to rely on.
The iOS and Android apps are not yet available in the UK and New Zealand but will follow shortly. In the meantime, brokers in both markets have full access to Cova through the web platform.
Pricing remains straightforward with no lock-in contracts or enterprise minimums.
Getting started
If you're a broker in the UK or New Zealand and want to see how Cova works, we'd love to show you. You can request a demo through our website and we'll walk you through the platform with examples relevant to your market.
Our UK growth is led by Olivia Brown (liv@cova.ai), who joined Cova from the Financial Times and is based in London. If you're a UK broker interested in learning more, Olivia is the best person to reach out to.
For existing Australian users, nothing changes. You'll continue to have access to all the same features and your Australian knowledge base remains as comprehensive as ever.
We're genuinely looking forward to working with brokers in these new markets and continuing to build Cova around what brokers actually need.